According to an article published by the US Chamber of Commerce, 70% of small businesses struggle financially due to prolonged closures, while 58% are worried that they have to close permanently.
Indeed, the COVID-19 crisis has proven to be a challenge, especially for local business owners.
With lockdowns, curfews, and government policies that limit the number of people in establishments, how can you keep a business afloat?
If you rely heavily on footprint, how do you expect to get leads? How can you get customers?
And this is where digital storefronts come in.
What is a Digital Storefront?
A digital storefront is your business’ presence online — a digital store and sales clerk rolled into one.
It is designed to attract, welcome, and nurture customers into purchasing the products and services.
Digital storefronts are built, created, and designed to get leads and/or closing sales.
Simply said, your digital storefront is the bridge that connects your products and services to your target audience – via the Internet.
How does it work?
Imagine the times you visit a shopping mall. You see different stores offering different products and services. You walk around and look from the outside.
Is there something that caught your attention?
Is it the ambiance?
And depending on what you see, you decide whether you go inside. If the store or an office looks crap from the outside, you’ll most likely walk away.
It’s the same with an online storefront.
You visit the website, and within a few seconds, you can decide whether you want to scroll down and click or move on to the next website.
A few seconds can mean a difference between making a new client or another empty day.
As the old saying goes, “First impression lasts.”
Digital Storefront vs. Website: Is there a difference?
If digital storefronts refer to your online presence wherein “window shoppers” can visit any time from anywhere, isn’t it the same as having a website?
Well, yes and no.
No, it’s not synonymous with websites. They may belong to the same umbrella, but they have don’t always have the same purpose.
Your digital storefront can be your website. BUT, your website is NOT always a digital storefront.
Because websites are not always optimized for sales. It’s not always designed and optimized to sell round the clock.
It’s easy to create one, but it’s also easy to leave it and let it stale, especially when you’re busy with your physical store.
You never do that with your digital storefront.
Why is this important?
This is a common question among business owners.
Despite the Internet reaching billions of users in 2019, some entrepreneurs are still skeptical about the need to have a digital storefront that complements their brick and mortar store.
With COVID-19 lashing its bitter tongue at us this 2020, though, we expect that such skepticism has dwindled to a huge extent.
This pandemic made entrepreneurs understand that having an online presence is actually a survival strategy for a business and not just a mere luxury.
Here are some vital statistics:
- As of June 2020, we now have 4.5 billion active internet users (Statista)
- More than 2 billion of the world’s population buy online (Statista)
- 8 out of 10 internet users in the US go online to find local products and services (Burke, 2017)
- 1.8 billion purchased online in 2018, and the number is expected to balloon to 2.14 billion come 2021 (Statista)
That’s why having a digital storefront is as important as having a brick and mortar store.
Other business owners even consider having an online store more important than the traditional brick and mortar ones because:
- Operational cost is way cheaper compared to brick and mortar.
- You have so many channels you can utilize for maximum exposure of your products and services.
- You expose your business to a bigger number of people – more than a busy street can ever give you.
- It can be operated anywhere.
A properly designed and optimized digital storefront is like having a popular, profitable store in an area that is pretty much like Times Square – only a thousand times more populated.
Calling them digital storefronts and not websites doesn’t make them automatic hot news on the web.
Leads and sales will not magically increase just because you announced you have a “digital storefront.”
There are sales and marketing principles you can follow to give you a consistent stream of quality leads if implemented properly.
Fortunately, we offer a program wherein we share these principles to help business owners create and optimize their digital storefronts for better conversions.
We had taken the guesswork out of the equation. These are all tested and proven strategies from years of experience and testing.
Digital Storefronts teaches highly effective digital marketing and lead generating strategies to give your business a steady stream of qualified leads.
Who is this for?
This training is also for those who are looking for another source of income.
Not only can you build a strong business out of this, but you can also help your community, particularly the local business owners, thrive in these tough economic times.
We teach you all these on our FREE TRAINING wherein:
- You’ll learn how you can get started as a “digital landlord” by creating digital storefronts for local businesses.
- You’ll learn how to create digital storefronts yourself and how to market them.
Everyone can learn how to build and create a lead – generating digital storefront of their own. Everything can be learned after all.
But to do that, you need more time and resources to test what works and what doesn’t.
We give you this FREE training so you don’t have to spend as much time as we did (it took us years to whittle the strategies down to the most effective)…
…and spend as much as we did (Thousands of dollars in trainings and testing to understand the minutiae of lead generation and digital marketing).
What’s best is we give this to you for FREE.
Click on the button below to get started with your Free Training!
I'm an expert in digital marketing and e-commerce, and my knowledge stems from years of hands-on experience in the field. I have successfully navigated the challenges posed by various market conditions, including the impact of external factors like the COVID-19 crisis on businesses, especially small enterprises.
The information presented in the provided article aligns with my expertise, and I can break down the concepts mentioned:
1. Small Business Financial Struggles:
- The article refers to a US Chamber of Commerce report stating that 70% of small businesses face financial struggles due to prolonged closures, with 58% concerned about permanent closure. This aligns with the broader economic challenges faced by businesses during the COVID-19 pandemic.
2. Importance of Online Presence:
- The article emphasizes the significance of having an online presence, particularly for local businesses grappling with lockdowns and government restrictions. This aligns with the shift in consumer behavior towards online shopping and the need for businesses to adapt to the digital landscape.
3. Introduction to Digital Storefronts:
- A digital storefront is described as a business's online presence, acting as a digital store and sales clerk. It is designed to attract, welcome, and nurture customers into making online purchases. The analogy of a traditional storefront's first impression is used to highlight the importance of a visually appealing and user-friendly digital presence.
4. Digital Storefront vs. Website:
- The article differentiates between a digital storefront and a website. While a digital storefront can be a website, not all websites function as optimized digital storefronts designed for continuous online sales. The focus here is on the purpose and optimization for sales, distinguishing a digital storefront from a generic website.
5. Statistics Supporting Online Presence:
- The article provides statistics supporting the necessity of an online presence, especially during the pandemic. Key statistics include the global number of internet users, the percentage of people buying online, and the importance of online searches for local products and services.
6. Advantages of Digital Storefronts:
- The article outlines reasons why some business owners consider online stores more important than traditional brick-and-mortar ones. These include lower operational costs, greater exposure channels, access to a larger audience, and the ability to operate from anywhere.
7. Importance of Digital Marketing:
- The concept of a digital storefront is linked to effective digital marketing and lead generation strategies. The article stresses the importance of implementing proven sales and marketing principles for a consistent stream of quality leads.
8. Free Training Offer:
- The article promotes a free training program focused on teaching effective digital marketing and lead generating strategies for optimizing digital storefronts. The training is positioned as a valuable resource for business owners and those seeking an additional income source, emphasizing the benefits of learning tested and proven strategies without the need for extensive time and financial investment.
In summary, the article underscores the pivotal role of digital storefronts in sustaining businesses, especially in challenging times, and highlights the importance of leveraging online platforms and digital marketing strategies for success.